Copyright © 2008–2018, Glassdoor, Inc. "Glassdoor" and logo are proprietary trademarks of Glassdoor, Inc.

Copyright © 2008–2018, Glassdoor, Inc. "Glassdoor" and logo are proprietary trademarks of Glassdoor, Inc.

Costs of business are generally one of the biggest burdens any company faces, particularly if there are uncertainties of how much can a business profit from its place. Integrating GIS for small businesses is today a common phenomenon. Convenience stores are a classical example of small businesses that heavily depend on their locations. Retail modeling and gravity flow modeling are two approaches that have been utilized for many decades to assess the benefit of one location relative to others, in particular how likely an area is able to attract people because it is more accessible and beneficial or convenient.

[1] For more information on spatial forecasting of retail store locations, see:  Wood, S and Browne, S (2007) Convenience store location planning and forecasting – A practical research agenda International Journal of Retail and Distribution Management, 35 (4). pp. 233-255.

[2] For more on store data collection and modeling, see:  Merino, María, and Adrian Ramirez-Nafarrate. 2016. “ Estimation of Retail Sales under Competitive Location in Mexico .” Journal of Business Research 69 (2): 445–51.

GEOGRAPHIC INFORMATION SYSTEMS (GIS) BUSINESS PLAN


Justifying GIS for Businesses: The GIS Business Case

Posted by 2018 article

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